Mobile Creativity article in Vodafone Reciever.

A good article on mobile creativity has been written recently by Michael Keferl and Sven Kilian for Vodafone Reciever magazine. The title of the article is “Mobile creation – the Japanese way”  and it provides a nice discussion of how mobile phones are being used in Japan as one of the primary platforms for user-generated content, i.e. Web 2.0 style services. The authors make good point by saying that while on the West the Internet has been traditionally tethered to PC, in Japan mobile phone has become a major gateway to everything Internet-related, including social web and user-generated content. The authors note in the article  that ” … since voice functions are among the least utilized by the mobile generation, to call a mobile handset a ‘phone’ is a tremendous understatement”.

I agree.

They also mention 12Pixels project as one of the examples of mobile phone applications and services that are geared toward user-generated content.

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